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Retail the Experiential Reality

With a diverse array of the most creative designs imaginable, the projects in The Shopping Space in the 2020 INDE.Awards offer the customer an experience that is over and above the ultimate act of buying a product to become a statement of brand and style.



BY Indesignlive

July 18th, 2020


One of the pleasures of life is stepping into a store to buy and then finding yourself within an inspirational interior. It’s as much about the experience as it is about purchasing, and the INDE.Awards shortlisted projects from The Shopping Space category this year definitely raise the bar in outstanding design.

As the supporter of The Shopping Space category, Tongue n Groove understands that presentation is paramount and that it is just as important to have a fine product underfoot as it is to have one within arm’s reach. Beautiful timbers extend an interior and become an integral part of a design showcasing materiality at its finest.

Although of course we buy products that appeal to us, however it is the interior that offers us the opportunity to enjoy the process and adding authentic materials to a showroom or store can make all the difference in creating an inviting environment. Tongue n Groove’s fine oak flooring enhances an interior, helps differentiate a brand through the warmth and texture of timber to become the perfect accompaniment for any design but especially that of a lifestyle, fashion or object retail environment.

In Good Company Jewel Changi Airport Store Retail Space

In Good Company Jewel Changi Airport Store, Produce

Whether the store is located in a shopping centre, the High street or even an airport the intention is the same, to provide an experience like no other that differentiates product and place. Take for example, In Good Company Jewel Changi Airport, Singapore by Produce one of the shortlisted projects in The Shopping Centre category in this years INDE.Awards. This beautiful project extrapolates the shopping space to become not only a retail location but also a contemporary gallery. The products, in this case clothing, act as a sculptural backdrop within a series of enlarged towering curved walls that lead the customer on a journey throughout the store. Various colours and textures, including cement and terracotta, complement a floating counter that replicates the curves of the walls and become a visual focal point that provides the all important wow factor. The experience here is one of true delight and provides another experiential dimension when shopping for fashion.

Another of the shortlisted projects is the magnificent K11 Musea by LAAB Architects with KPF, JCFO, Speirs & Major and ABconcept in Hong Kong that offers public and cultural spaces alongside the shopping experience. Within this magnificent design LAAB employed two architectural features, the escalating climbers and the oculus, to define the space at the top and the bottom of the space to great visual and sensory effect. This project elevates the idea of a shopping centre concurrently redefining the retail experience and LAAB has even provided a garden and park on the rooftop within the design.

K11 MUSEA, LAAB Architects with KPF, JCFO, Speirs & Major, ABconcept

Every project within the Shopping Space category has it’s own personality and each has been carefully crafted to incorporate not only a culture aspect of the country but also an interpretation of the expectations of the customer. In Melbourne, Australia the showroom experience is one that is found in every High street but the projects that are successful offer that something extra. One such project from the shortlist is the V-ZUG presentation within the Winning Appliance showroom. This project heightens the experience of purchasing kitchen and laundry appliances to an inspirational level but also provides the customer with practical know-how of how products will perform.

Designed by Carole Whiting Interior + Design, with the master showroom space by Cera Stribley, the V-ZUG showroom becomes an elegant private space rather than a showroom, where customers can see and feel how products would translate to the real home environment. There is a working kitchen with dark moody tones and white tiled areas for definition and a laundry that employs a paler palette. Interior residential touches such as mirrors, bespoke lighting and textural materials of velvet, leather and porcelain add warmth and softness and redefine the area as a place to meet and relax rather than a retail area with an overt sales message.

V-ZUG Showroom, Carole Whiting Interior + Design with Cera Stribley

Every project within the Shopping Space category has it’s own personality and each has been carefully crafted to incorporate not only a culture aspect of the country but also an interpretation of the expectations of the customer. In Melbourne, Australia the showroom experience is one that is found in every High street but the projects that are successful offer that something extra. One such project from the shortlist is the V-ZUG presentation within the Winning Appliance showroom. This project heightens the experience of purchasing kitchen and laundry appliances to an inspirational level but also provides the customer with practical know-how of how products will perform.

Designed by Carole Whiting Interior + Design, with the master showroom space by Cera Stribley, the V-ZUG showroom becomes an elegant private space rather than a showroom, where customers can see and feel how products would translate to the real home environment. There is a working kitchen with dark moody tones and white tiled areas for definition and a laundry that employs a paler palette. Interior residential touches such as mirrors, bespoke lighting and textural materials of velvet, leather and porcelain add warmth and softness and redefine the area as a place to meet and relax rather than a retail area with an overt sales message.

 

Who will win INDE.Gold? Join us and the region’s top winners at the free INDE.Awards 2020 Digital Gala this August 13. Register here.

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