The Bohemian collection designed by Patricia Urquiola for Moroso gives the traditional technique of button tufting a new spin.
Got an idea you’d really like to pitch to one of the world’s most internationally applauded creative industry drivers, and potentially have that idea put into production?
Amidst the bustle of Salone del Mobile, we sat down with Moroso creative director, Patrizia Moroso.
In line with its expansion plan of action in Asia, Moroso has partnered with Barunson Group to enter for the first time into the South Korean market. A 237㎡ flagship showroom over three floors opened to public on 13 October 2015 in the busy Gangnam shopping district.
In a lecture delivered at the National Design Centre, Patrizia Moroso shared her journey as a nonconformist art-supporting director in building one of the design world’s most unique and beloved brands. Yvonne Xu writes.