Moooi has started using NFC technology in a cute but powerful scannable button to provide digital proof of the authenticity of its products.
December 18th, 2018
Fighting counterfeiters is an unenviable reality for every product brand. Instead of fighting off copies, Moooi has shifted the focus to authenticity with the introduction of The Button.
The Button will accompany every Moooi design. It uses NFC (Near-Field Communication) technology that cannot be copied due to a new ‘Secure Unique NFC’ message feature. Scanning The Button can be done with an NFC-compatible device (smartphone and/or tablet) and the Moooi app that can be downloaded from iTunes and the Google Play Store.
Scanning The Button is self-explanatory, but even so, a tutorial can be found on Moooi.com/TheButton.
According to Moooi, The Button is the digital safe keeper of an investment in the future of authentic design.
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