Have you ever felt like your cat or dog wasn’t just a pet, but a member of the family? It’s exactly that focus that led IKEA to create the comprehensive LURVIG pet product range.
October 16th, 2017
If you’re anything like me, you treat your beloved furry friends like actual children. They eat human-grade organic food, sleep in your bed, get bespoke handmade treats, go to a private pet-school and have play-dates with their fellow spoiled animal compadres.
It’s exactly this focus that led IKEA to create the comprehensive pet product range, titled LURVIG – which in Swedish means “shaggy”. Created by pet loving designers with great support and input from trained veterinarians, the range covers all the bases of our shared life with pets indoors and out, so you and your pet can enjoy your home together.
Though the collection is typically Scandinavian-chic, what's really interesting about LURVIG is the R+D that went into the design process. For example, the collection takes into account the typical needs and at times opposing personality-types of both cats and dogs, providing quiet warm places for cats to curl up, and open beds, cushions, and rubber balls that can accommodate dogs of all sizes.
What's also clever is that many of the items utilise existing IKEA products, re-purposing them as objects for pets.
The cat scratch mat, with its sewn-in straps, converts the ordinary table leg into a cat’s scratching tree — keeping those same paws from ripping the couch without filling more living space with the traditional eyesore cat tree. Additionally, the globally-saturated KALLAX bookcase insert integrates a comfortable fabric sleeping space into the company’s popular square storage system, so consumers don’t have to necessarily purchase an entirely new structure.
LURVIG is a rather exhaustive collection, featuring everything from beds, hiding-houses and lounges to pet carriers, slow-feed bowls, leashes, toys and other accessories. Once again, if you’re anything like me – an animal-loving design freak with two dogs and two cats – then this collection is sure to have you indulging your furry companions every well-designed needs.
I know you’re excited, but hold your horses, cowboy. As is generally the case with IKEA’s rollouts, the range will only be available in US, Canada, France and Japan initially, with Australia hopefully getting this outrageously necessary collection in the next round.
Head to IKEA US to view the collection.
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