Our urban centres hold more and more of our population. Our living environments are shifting. Multi-residential developments sit at a unique point of this state of flux. We find out from Bosch’s Robert Warner about what this means for the products in our apartments and how consumer habits are changing accordingly.
July 2nd, 2019
Robert Warner: The biggest challenge, without doubt, is land capacity and its ability to cater to our increasing population. This obviously creates a range of issues regarding both development types and development locations. In particular, we are now seeing greater density in living, leading to space becoming more condensed in general. In residential applications, there is a greater focus on open plan living; which requires spaces that can be adaptable.
Bosch has addressed these challenges in a couple of ways. From a product perspective, we have led the way in compact appliances for many years to cater to the needs of smaller kitchens. This includes 45cm dishwashers, 30cm electric and gas cooktops, 45cm high niche combination ovens – which have the added benefit of being able to perform multiple tasks within the one unit; for example oven, microwave, steam and a combination of these.
From an aesthetic perspective, we have home appliances that offer consistency in design, designed to blend with a variety of modern interior spaces. Bosch offers a fleet design across various series of appliances appealing from the budget conscious consumers who also value reliability through to the premium design-conscious consumers, who truly appreciate the traditional stainless steel or the new black aesthetic options. It is about giving the consumers choice, being able to cater to their individual needs and consumption habits.
Population change across the region has definitely led to a shift in the makeup of what the average household looks like. Family units have changed, both individual and shared living environments have transformed into more personalised spaces, designed to suit the individual need of each occupant.
Previously housing has been very community based throughout our region, however, with the density of high rise and modern apartment living, people need a living space to entertain and socialise within their own residence. This has led to a desire for beautiful kitchens where people can congregate. It is no longer separate dining, kitchen and living areas, it is a singular zone that combines all of these into one.
One of the most unique aspects of the Asia Pacific region is the variety of products due to the disparity of the product needs throughout the specific neighbouring countries within APAC.
The Asia Pacific region consists of many diverse cultures and long proud histories, which are reflected in many different ways, including business. The markets are dynamic and growing, with consumers in the Asia Pacific often being early adopters of new technology.
The Bosch consumer within APAC places high demands on quality, stability and reliability, qualities that are also represented in their kitchen furnishings.
For us as a brand, Bosch is synonymous with design, performance, convenience and sustainability. From our perspective, the characteristics of great residential design should reflect these values; that it can meet the needs of today and provide a functional foundation to meet the needs of the future.
The ability to successfully incorporate principles of sustainability from materials and emissions to energy and water consumption considerations into award-winning designs means multi-residential developments that reduce the buildings maintenance costs.
Currently there is a trend towards home automation and the smart home. The ability of your phone to control electronics, for example, to pre-heat the oven or to switch off the lights even when you are not home. A home automation system can control lighting, climate or entertainment systems, home security or alarms, as well as home appliances – interconnecting multiple devices, services and apps. In Europe, Bosch has introduced the Home Connect app. Our new release of home appliances within the Asia Pacific are all compatible with the Home Connect platform, and consumers will be able to take advantage of the functionality in the future, once the host servers are live.
While there is currently a very functional approach to technology, idealistically, technology will enable us to individually connect with our consumers to provide unique service opportunities to enhance their lives.
In times of growing competition and cluttered markets, it is especially important to set ourselves clearly apart from our rivals and to give consumers a clear image of who we are as a brand. Just as with any other relationship, consumer relationships depend on trust, respect and likeability.
“Invented for life” is more than our advertising claim; it is a heartfelt conviction that pervades our history, our culture, our business strategy and our products. For generations, Bosch has been developing innovations that serve people. Each Bosch business division follows this principle in its own way. For home appliances, “Invented for Life” means giving people peace of mind for their daily life at home.
We were very excited to be the inaugural Multi-Residential Building category partner at the INDE.Awards last year and to continue this relationship in 2019. For us as a brand, Bosch is synonymous with design, quality, performance, convenience and sustainability and we believe these characteristics are intrinsically linked to good multi-residential design.
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