The luxury appliance manufacturer opens The Miele Laundry Care Exhibition this Thursday 22 October. Tamsin Bradshaw reports.
October 20th, 2015
This week, visitors to ifc mall‘s Oval Atrium will get a history lesson. From 22 October, Miele celebrates its proud legacy of design and technology with The Miele Laundry Care Exhibition, showcasing, among other things, five of the German brand’s most significant laundry appliances over the past 114 years. First, there was the original water-powered washing machine, which was made of oak and emerged in 1904; Miele will take you through time right up till today, introducing its state-of-the-art, fully automatic washer, the Miele Twin Dos.
The first water-powered washing machine ever created will be on show at the exhibition
Visitors to the exhibition can see the Miele Twin Dos in action at the Miele Lab, where interactive experiments will be underway that will demonstrate the machine’s impressive cleaning capabilities. More demonstrations will be happening in the Home Care Corner, where visitors will get insights into how to care for different fabrics at home.
Floating above it all is a striking, sculptural installation that’s evocative of swathe of fabric spinning inside a washing machine. The red fabric is surrounded by giant bubbles that add to the feel of a load of washing in motion, and the overall effect is symbolic of Miele’s long association with fabric care through pioneering washing technology.
Also on show at the exhibition will be Miele’s “exploded 3D Machine”, which lets viewers see the Twin Dos from every angle, plus inside and out.
Studio Cassells conceived the designs for the exhibition space and the installation, in partnership with Blue Mount, which did the production.
Founded by David Cassells and Lucy Cant, Studio Cassells is a multidisciplinary studio that specialises in product and environment design. The studio is particularly experienced in creating temporary and permanent exhibition spaces; its portfolio includes, for example, the Te Arawa Gallery at Rotorua Museum in New Zealand.
Blue Mount, meanwhile, works on visual merchandising for stores such as Maje, Alexander McQueen and events for the likes of Macau’s City of Dreams.
The Miele Laundry Care Exhibition is open from 22 to 25 October between 10am and 9pm. Admission is free. Oval Atrium, 1/F, ifc mall, 8 Finance Street, Central.
Miele
Miele.hk
Studio Cassells
Studiocassells.com
Blue Mount
Blue-mount.com
ifc mall
Ifc.com.hk
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Discover the new Bosch Series | 8 and accent|line collection, merging cutting-edge technology with exquisite design for architects and interior designers envisioning the future of modern kitchens.
30 years. 14 contests. 14,000 designs. 800 design professionals. Sub-Zero and Wolf have championed creativity within the global design community with the Kitchen Design Contest (KDC) for decades. Now it’s your turn.
The internet never sleeps! Here's the stuff you might have missed
Wood Marsh’s 40-year legacy shines through landmark infrastructure projects. Recently completing stunning stations at Coburg and Moreland, their designs blend modernity with community needs.
With Milan 2024 only a few weeks away, we sneak a view of some of the most exciting pieces set to go on show – from lighting design to furniture, here are nine preview products.