Steelcase marked the brand new year with the launch of the New Think. Guests were invited to try out the chairs for themselves and create their own ‘Think Terrarium’. Jason Heredia, Vice President of Marketing at Steelcase, also delivered a speech on ‘The Power of Place’.
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The power of storytelling is integral to all creative pursuits and never, in our identity crisis post-digital age, has the need for storytelling been more central to the world of A+D. But how exactly can the concept of the design narrative be used effectively, and why is it so important?