Delve into the latest industry developments and discussions.
The power of storytelling is integral to all creative pursuits and never, in our identity crisis post-digital age, has the need for storytelling been more central to the world of A+D. But how exactly can the concept of the design narrative be used effectively, and why is it so important?
Named by Fast Company as one of the world’s top 10 most innovative architecture companies, NBBJ and its team of designers and architects work with doctors, anthropologists and molecular biologists to create work environments that disrupt the status quo and effect real, meaningful change at all levels. Partner in charge, Eric Phillips tells us more about what they do.