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Louis Vuitton POP-UP Apartment by Andre Fu

Louis Vuitton’s first pop-up apartment recently launched in Hong Kong with interiors by Andre Fu, writes Christie Lee.

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BY Janice Seow

October 29th, 2014


It is fitting that Louis Vuitton would choose Central, one of Hong Kong’s most sought after locations, to launch its first by-invitation-only pop-up apartment. Titled “L’Appartment”, the pop-up space hosted fashion and art aficionados for a six-week period from 1 September to 16 October.

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For the project, Hong Kong-based designer Andre Fu created a refined and chic interior, with an undertone of whimsicality that hinted at the fashion house’s creative spirit.

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As design devotees would know, Fu’s designs are oft steeped in the art of storytelling. For the LV pop-up apartment, the Hong Kong-born, Cambridge-educated designer envisioned catering to the “young urban jetsetter who has travelled the world and has a deep appreciation for contemporary art”. Taking direct cues from creative director Nicolas Ghesquiere’s LV Fall/Winter 2014 collection (also his first for the brand), lush textures met a playful palette in the French maison’s one-of-a-kind pop-up experiment. Dark woods and pristine white dominated the expansive 3,500-square-feet space, with hints of tangerine orange, mineral blue and olive green popping up on the otherwise neutral canvas. The juxtaposition of materials – Turkish onyx against gloss lacquer and stained oak against cork upholstery – added to the eclecticism and as Fu says, imbued the space with “a strong tactile quality”.

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Once inside the warmly-lit living room, patrons were invited to feast their senses on the bespoke furnishings and curated selection of merchandise: A printed throw is thrust nonchalantly upon a greyish-blue chaise lounge. A painting depicting the French fashion house’s ubiquitous travel trunks hangs on the wall opposite. In the dining hall, a long mahogany table sits twelve. A strong collection of art completes the scheme.

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Speaking further of his design, Fu says, “It is also a curated experience to showcase a lifestyle that speaks of relaxed luxury, a sensibility that is very in sync with how Louis Vuitton has re-invented itself of late.”

Andre Fu
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