Stefano Tordiglione Design conceives an interior that is rich in colour and texture for Brooks Brothers Hong Kong, writes Christie Lee.
August 14th, 2014
It can be daunting to design for a heritage brand, let alone one that’s been standing for nearly two centuries. Stefano Tordiglione Design was given this momentous task when Brooks Brothers opened its 80-square-metre Hong Kong flagship store in May.
The brief for the Hong Kong-based award-winning firm was simple: to design a store that reflects the brand’s heritage, while fusing it with contemporary touches that would appeal to the modern-day dapper gent.
With inspiration culled from the century-old flagship at 346 Madison Avenue in New York City, the narrow columns flanking the entrance and window displays are wrapped in stucco plasters.
Upon entering the space, customers stroll past the cash desk to peruse the wide range of shirts and ties on display. A skeletal backless unit makes up the Shirt Wall, giving the illusion that the procession of shirts are floating in mid-air from afar. Soothing and inviting, the green striped back wall is said to be inspired by the interiors of one of the oldest apartments on Park Avenue. Interspersed with the brand’s ubiquitous Golden Fleece logo, the facade is decked out in a geometric pattern that was inspired by a classic window pane design of a 20th century mansion located in Long Island.
The walls are doused in lush American walnut and Chicago cherry, imbuing the space with a sense of old-world grandeur. An industrial-styled chandelier, just above the cash bar, provides industrial flair. Reworked from a classic New York paving pattern, the mosaic floor is a subtle exercise in nostalgia. Jumbled together with the above are antique store fixtures, which are placed sparingly throughout the expansive store.
The fitting rooms, deck out in a mesmerising turquoise, adds to the rich hues and textures.
Stefano Tordiglione Design was keenly aware of need to pay tribute to the brand’s heritage while avoiding ostentation. The result was series of large-sized photographs highlighting the various contributions that Brooks Brothers have made to the fashion industry. Look out for the world’s first ready-to-wear outfit, the button down dress shirt and non-iron shirt.
Stefano Tordiglione Design
stdesign.it/en
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
The internet never sleeps! Here's the stuff you might have missed
Simon Liley, Principal Sustainability Consultant at Cundall, writes about how cyberpunk dystopias haven’t (quite) come to pass yet – and how designers can avoid them.
Adaptive reuse is all the rage across the design industry, and rightly so. Here, we present a selection of articles on this most effective approach to sustainability.
Leading the charge for sustainable design, X+O and Nudie Jeans are both making a statement in Brisbane and doing it with creativity and innovation.