Denise Lau, executive director of colourliving, tells us how a brand, founded in 2000, evolved into a regional pioneer of its sector over time.
May 29th, 2015
You have been running colourliving for more than a decade now.
It is a real pleasure and motivation when what I personally aspire to in life becomes an integral part of the colourliving vision. At the same time, colourliving’s evolvement in the past decade really broadened my horizon. As colourliving transforms from a kitchen and bath destination into an interior lifestyle arena, I also enjoy witnessing our team’s personal development, spotting and grooming new talents. After all, people are our most important assets. What good is a robust business strategy without talents?
As our vision and strategy evolve, persistent internal communications to spread the passion and ensure that team members are in tune and synchronised in thinking are crucial. The software counts.
Can you tell us about your role in colourliving today?
I am the executive director of colourliving, author and conductor of the colourliving vision, designer of the colourliving organisation and advocate of the colourliving lifestyle proposition.
What about the strategies that you have implemented?
At colourliving, our renewed vision is to choreograph a luxury lifestyle for our customers. Through inspirational concepts, we make our customers’ dream home into a beautiful reality where cherished moments and memories are shared amongst loved ones. Through our pursuit for service excellence, we delight customers with unique experience pre-sale and after sales, so they can enjoy shopping with a peace of mind. Eyeing on the latest, we showcase only the best in class brands and captivating designs from around the globe.
In 2014, colourliving came full circle with the establishment of a Contract Division (colourliving was founded in year 2000 as a retail concept). We strive to assist developers, hoteliers, institutions, corporations, spa operators, designers and architects in achieving one-of-a-kind projects imbued with memorable interiors through bespoke service and tasteful products for kitchen and bath, furniture, lighting and intelligent automation systems, as well as wine and dine, fragrance and body care lifestyle offerings.
That’s impressive. Can you tell us how colourliving has evolved since its inception, from raising standards of quality home living in Hong Kong to cementing itself as a pioneer in the regional industry.
The B.S.C. Group was founded by my parents in 1970 with core businesses in interior contracting and finishing building materials supply. In 1973, our first bath retail store opened and the chain expanded to 15 outlets by the late 90s, comprising of monobrand stores:,B.S.C. Tiles Boutique, B.S.C. Boutiques and B.S.C. Shops in trade streets in Wanchai and Mongkok, as well as in shopping malls.
In 1997, a new strategy for one stop shopping kitchen and bath emporium was contemplated and in year 2000, colourliving, spanning three floors and 20,000 square feet on Lockhart Road was conceived with a vision to bring kitchen and bath enjoyment – a colourful lifestyle to our customers.
The store at that time was positioned in the high end to medium high segment. In 2004, in anticipation of lifestyle evolution and desire for work life balance, we decided to re-position colourliving, focusing on the high end segment.
What have you learnt from your father?
Vision drives strategy and plans, as well as entrepreneurship.
Kitchens and bathrooms in Hong Kong face major space constraints. How does colourliving aid its customers in tackling that issue?
We believe that kitchen and bath, despite being small, does not mean that they have to be boring. We have a collection of space saving designs such as W+W from Roca of Spain. W+W stands for wash basin and water closet all in one, which has a value added feature of recycling and disinfecting grey water from hand washing to flushing the toilet.
There are also innovative designs that make small basins look appealing and small-size freestanding bathtubs that are ultra spacious in the interior due to pioneering materials and technology. Open kitchen and bath interior designs also allow for more space. Having said that, majority of our customers have relatively larger space in the kitchen and bath.
What do you often look out, with regards to design, in a piece of furniture?
Ergonomics, craftsmanship, timelessness.
What are some of the current market trends that colourliving is looking into?
colourliving has diversified into designer furniture, lighting and intelligent automation systems. As a newcomer in these fields, we must keep our fingers on the pulse. At the same time, we are keeping pace with trends in spa and holistic wellness, wine and dine, and workspace design.
What is next for colourliving?
colourliving will be unveiling its new chapter soon with the entire ground floor of the store revamped to portray the renewed vision of luxury lifestyle. At the same time, we will continue to bring to Hong Kong fashionable brands and concepts of styling for our customers.
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