For the fourth time running during Salone del Mobile, Moooi has transformed Via Savona 56 into a vivid, immersive universe brimming with creativity.
April 18th, 2016
Moooi’s presentation at this year’s Salone del Mobile revealed a total of 22 new designs majestically presented in beautiful compositions, and all within a mysterious, brooding dark ballroom. The presentation followed the theme of “Rebellious Harmony”, with passageways leading off the main room into 14 luxurious and elegantly styled home settings.
Moooi’s name is a play on the Dutch word for beautiful, and their presentations are rarely anything less. On display were 21 wild and bright signature carpets and 22 new broadloom wall-to-wall creations, which featured photo realistic images and three-dimensional prints, achieved via high resolution printing technology. The exhibition also included oversized prints by British photographer Rebecca Bathory, a demonstration of new customisable carpet technologies, innovative lighting from Moooi creative director and founder Marcel Wanders, and Umut Yamac’s Perch light.
As for furniture, the presentation featured Lorenza Bozzoli’s elegant, fringed Amani sofa, Marcel Wanders’ black leather Jackson and Charleston sofas, and Paul Cocksedge’s floating Direttore bookshelf.
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