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Tat Ming: Creating Brand Distinction

Tat Ming’s Executive Director, Derick Yue, tells us how strategic brand partnerships, long-term customer relationships and a sustainable product focus come together to establish the company’s formula for success.

Derick


BY Janice Seow

July 30th, 2014


Which wallpaper brands does Tat Ming represent?

Tat Ming represents over 30 famous wallpaper brands from all over the world. Some of the major brands include Arte and Omexco from Belgium, Élitis from France, Versa and Designtex from the USA, Eijffinger and Tapetex from the Netherlands, and Tres Tintas from Spain. Each brand and origin have their own distinctive style and material strength.

Tat Ming
Elitis – Mille Millions collection

How do you decide which brands to partner with?

When choosing a partner, creativity in business is the most important element. Alongside creativity, the quality of the products is also another significant factor. We also like to develop a long-term commitment with a business partner who shares the same business values and company philosophy as we do.

Tat Ming
(Left) Arte – Intrigue collection. (Right) Arte Monsoon collection

Does Tat Ming carry any other product offerings aside from wallcovering?

Wallcovering has always been our core business. Even so, as we continue to serve the A&D market, we have selectively included new product types into our range in order to provide designers with more product options. In recent years, we’ve widened our offering to include carpet rug, carpet tile, curtain and upholstery fabric, Japanese shoji paper/acrylic screen, Japanese tatami and wallcovering adhesive.

Tat Ming
Tres Tintas – Journey collection

Which are some of the significant projects that Tat Ming products can be found in?

Tat Ming has supplied products to many well-known projects such as the Morgan Stanley office in Hong Kong, The Peninsula Hotel in Hong Kong and Shanghai, Shangri-La’s chain of hotels (more than 20 hotels in Southeast Asia), Chanel’s national chain store for mainland China, and Changi Airport in Singapore, just to name a few.

What are the company’s core strengths?

We believe ‘human resource’ is the key to success, and it is an important asset to the company. In line with our commitment to apply our valuable experience and expertise in our products and service, we consistently provide staff product training so that customer service levels can be continuously upgraded and maintained.

Our professionalism, creativity and innovative products are what drive our company’s continuous growth and business expansion.

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Arte – Le Corbusier collection

What’s one important wallcovering trend that Tat Ming has identified in recent years?

Sustainability has become a pertinent issue in more recent years and many designers and architects are now paying more attention to a product’s influence on the environmental quality of a space. For example, the LEED green rating system for the built environment has been set up to give the construction industry a reliable, credible standard for defining a sustainable building. The rating system is accumulated and credited in terms of each material used, recycled content and so forth. Green wallcoverings can therefore help a project earn LEED credits, and we are seeing the materials used in wallcovering becoming increasingly more environmentally friendly as a result.

Tat Ming
Omexco – Brocades collection

How is the company responding to this trend?

Most of Tat Ming products are environmental friendly; some even contain of recycled elements. We are also consistently building out knowledge of cutting-edge techniques and green materials.

Tat Ming Showroom
Tat Ming showroom

What can we expect from Tat Ming in the next few years?

Tat Ming will be importing more products consisting of recycled content and green technology. Not only does Tat Ming concentrate on the pattern or design of a product, but the company also focuses on its functionality, practicality, environmental protection and energy conservation.

We will be organising more seminars and functions to educate the public and students about the green trend, green technology, as well as our products. In addition, we put great effort into developing our brand through various programmes such as exhibitions.

We are also currently expanding and developing our business in China, which has come to be regarded as a high-potential market in recent years.

Tat Ming’s headquarters is located in Hong Kong, and it has five branch offices in mainland China with a flagship store in Shanghai. In Southeast Asia, it has showrooms in Singapore, Malaysia and Vietnam. It also has around 200 dealer shop partners in China, with plans to increase this number to over 300 in the coming two years.

Tat Ming
tatming.com