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SCHÜLLER IN HONG KONG

When Schüller opened its showroom in Causeway Bay, it joined an already sizeable group of premium kitchen brands situated in the area. Martine Beale takes a look at the showroom and its eco-friendly kitchens.

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BY janice

July 22nd, 2014


In the last decade, consumers looking to purchase kitchens have become more inclined to opt for those with green credentials and, in turn, the number of manufacturers using environmentally friendly materials and production processes has seen a steady rise.

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Schüller showroom in Hong Kong

German kitchen brand Schüller produces a range of technically engineered suites, systems and modular pieces that employ green and sustainable principles, from materials and the heat used to form them, to assembly, packaging and transportation.

The brand carries the PEFC label (Programme for the Endorsement of Forest Certification) – all Schüller products contain at least 70% PEFC-certified material from forests sustainably cultivated according to the PEFC certification system. It has also been awarded the Golden M label, given by the Deutsche Gütegemeinschaft Möbel e.V. for furniture that is stable, safe and material-consistent.

In Hong Kong, Schüller is listed in the Hong Kong Green Building Council’s listing service, which links up green product manufacturers and suppliers with building professionals, and provides technical information about the products.

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Schüller Hong Kong

Schüller made its first move into Hong Kong last August with the opening of a showroom. “Hong Kong is an excellent market for establishing and promoting high-end brands,” says Paul Li, Managing Director of Wincci Holdings Ltd, Schüller’s Hong Kong distributor. “It has high living standards and end-user buying trends, as well as international design firms and developers.”

The showroom is located in Causeway Bay, where Li points out “is home to top-end imported kitchen and appliance suppliers, and therefore made sense for us to be located there.”

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C collection from Schüller

The 1,300sqft ‘diamond-shaped’ showroom was designed by Hong Kong-based practice Plot Architecture Office, a firm known for tackling spatial challenges with precision and innovation.

The showroom comprises five kitchen zones that are connected via a flat, folding metal structure that conceals the back-of-house area and dictates a zoning sequence, which starts at the showroom entrance where it morphs into a large reception counter.

It can be folded into a signage wall in the primary zone to display the brand’s built-in products. The signage wall can also be used as a video wall in the meeting zone. The structure can be folded again to become a portal through which customers can learn more about its products.

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C collection from Schüller

The Schüller showroom displays the C1 and C2 lines from the brand’s C. Collection. These comprise cabinets based on a grid system with two base unit heights: 715 or 780mm, and five different plinth heights that can be tailored to meet individual needs.

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C collection from Schüller

It also showcases the award-winning Next 25 Collection, which was developed based on the philosophy of unifying function and emotion. This utilises a 125mm grid system that enables greater dimension options and creativity in kitchen planning.

“The Next 25 Collection combines harmony in form, materials and authenticity,” says Li. “It is strictly formal in statement – from its path-breaking technical cabinet systems to its perfect interior divisions – and is spacious with well-conceived details.”

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Next collection from Schüller

There is a wide choice of materials to choose from, including wood veneers, laminates, and matt, gloss or satin lacquer finishes made from an eco-friendly, water-based lacquer.

“Schüller is built on the premise of uniting functionality with design, and eco-friendliness with price,” Li explains. “We stay one step ahead in creating new products by retaining core beliefs formed on our heritage.”

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Next collection from Schüller

“The brand was founded in 1965 by Otto Schüller who started to produce built-in kitchens in his carpentry shop in 1971. Today it is an enterprise that employs around 1,240 people and exports kitchens globally. It remains a family-run business and is now one of the top five kitchen manufacturers [in Europe].”

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