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Red Dot Award: Design Concept 2015

The results of this year’s Red Dot Award: Design Concept are out, with the top prize going to Boostrac, a tire that provides optimal performance especially in desert driving conditions.

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BY Janice Seow

October 15th, 2015


Since its inception in 2005, the Red Dot Award: Design Concept has been giving recognition to innovative and forward-looking pre-production concepts from around the world. To date, as a clear indication of the value that the Red Dot brings to design proposals, many of these winning ideas have gone on to attain commercial success in the marketplace.

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Ernesto Rosales

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The team from Flying Objects

This year, 344 winning concepts across 31 categories have emerged out of 4,680 entries from 61 countries. At the awards ceremony held in September at the Red Dot Design Museum Singapore, 228 concepts were handed the Red Dot by an international panel of jurors, 40 concepts received the Red Dot: Best of the Best for their design excellence, and 69 submissions were credited with an Honourable Mention.

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(Left) Prof Dr Peter Zec, CEO of Red Dot; (right) Ken Koo, Asia President of Red Dot

“Every submitted design concept, prototype or about-to-be-produced concept, is subject to the same level of jury scrutiny, with the name of each entrant masked during adjudication,” explains Ken Koo, Asia President of the Red Dot. “The adventure of discovery is a constant in this design award; within the production line, just behind the scenes, technological advances have enabled new possibilities. Companies and studios have also found a place at this award to have their latest research accessed, leveraging on the expertise of the Red Dot jury to put the concepts through rigorous examination and debate.”

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Boostrac by Hankooktire Co Ltd

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Save3 by Aditi Singh & Parag Anand

Five out of the 40 Red Dot: Best of the Best recipients were also nominated for the award’s top prize – the Red Dot: Luminary. They included Boostrac by Hankooktire Co Ltd; FORTIS Human Powered Exoskeleton by ROBRADY design; OXYGENE by Dalian Nationalities University; Save3 by Aditi Singh & Parag Anand; and Here – lamp desk by serge Atallah.

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FORTIS Human Powered  Exoskeleton by ROBRADY design

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OXYGENE Dalian Nationalities University

Bookstrac, a tire designed to provide optimal dry performance in general and desert driving conditions, emerged as the top design for the year. “This tire is a conceptual project that, with a certain level of expertise, demonstrates new possibilities that design could achieve,” Red Dot juror Patrick Chia explains.

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Here – desk lamp by serge Atallah

The Red Dot Design Yearbook 2015 for Design Concept it out. The winning concepts can also be viewed on the Red Dot Award: Design Concept website.