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Come Experience The House Of Madison

House of Madison is not your typical showroom, but rather an immersive retail setting conceived as an extension of one’s home. At Hong Kong Indesign, guests to this unique destination will get to experience great hospitality and premium brands such as bulthaup, Sub-Zero, Wolf and Rimadesio.

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BY Janice Seow

November 17th, 2015


Top image: House of Madison

Welcome to House of Madison. Relax, have a glass of wine, and make yourself at home.

Spanning 12,000 square feet across three floors, House of Madison is a multi-use retail playground designed as a domestic setting in which thinkers and tinkerers, artists and artisans get to explore the intersection of design, gastronomy and the art of expressive living. Here, guests can experience premium brands like bulthaup, Sub-Zero, Wolf and Rimadesio, get social at parties, take part in culinary workshops, and ponder over creative art installations.

“Our mission is to move retail away from the hardware of products and focus instead on the software of creating memorable experiences. The brands we represent inspire creativity, craft and innovation while preserving traditions. These shared values resonate with today’s discerning consumers,” says Board Director, Carsten Nittke.

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Wolf Professional Design Series

At Hong Kong Indesign, House of Madison invites you to experience their hospitality and discover their range of cutting-edge products, such as the Wolf convection steam oven. Available in three design series (professional, transitional and contemporary), the oven’s key innovation is its ability to accurately control the temperature of steam, thus ensuring an optimum cooking environment and a more healthful way of preparing a diverse array of food. The ovens are particularly effective for those who wish to use the popular sous vide method of cooking, thanks to this steam cooking precision.

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Wolf Warming Drawers

The Wolf warming drawer is another notable product. Beyond simply warming food, it keeps them fresh and succulent thanks to its superior air control. At 30-inch wide the warming drawer is spacious enough to hold an entrée and several side dishes. It can also warm dinnerware, cups, even towels. The temperature ranges between 80°F and 200°F (with four preset temperatures). In terms of design, electronic controls are hidden so the drawer presents a clean front or subtly integrates into surrounding cabinetry. The product is available in both stainless steel and black glass drawer fronts to match the different Wolf ovens and ranges.

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Rimadesio Sliding Door

Also at House of Madison, don’t miss seeing Rimadesio’s sophisticated range of doorways, room dividers, cabinetry and walk-in closets. Made primarily from glass and aluminium, the products of this Italian brand are not just beautiful to look at, but highly durable and sustainably produced. You will want to test out the brand’s sliding doors, which feature remarkable geometric precision.

House of Madison will be hosting a panel discussion titled PlayLife: ‘Hospitality: Making it Personal’ on Thursday 19 November, 5pm – 6pm. Tickets are sold out. Click here to be placed on the waiting list.

Be one of 4 lucky winners to win a dining experience at House of Madison by Chef Vicky Lau courtesy of The Madison Group when you pre-register online before 16 November and visit all exhibiting brands/showrooms during Hong Kong Indesign on 19 & 20 November.